Braveheart the Worst Film for Best Picture - 3877 Words

Thesis Mel Gibson’s Braveheart is routinely named in polls of film critics as the worst movie ever to have won the Academy Award for best picture, and it is easy to see why. The acting in the film ranges from the blandly unmemorable to the mortifying. Negligible as Scottish history, but it is undeniably a political film. Gibson clearly did not intend to venture into a political debate—the film is structurally and visually standard Hollywood fare, a costume drama of the sort normally considered a â€Å"prestige picture† or â€Å"Oscar bait,† and the Academy swallowed it whole and awarded Braveheart the 1995 Academy Award for Best Picture. Coincidently the 1995 release date would coincide with the political push towards Scottish â€Å"devolution†Ã¢â‚¬ ¦show more content†¦Firelight or torches are used; in the long and ludicrous sex scene between Wallace and his bride (before she is raped and killed by the English) Gibson contrives to film everything by moonlight. The color is largely lush and saturated, although dream sequences or certain sequences seen through the eyes of the young William Wallace are given an icy blue desaturated tint which matches the color of Wallace’s eyes. The camera is usually at a middle distance and a straightforward angle; in conversations between two characters Gibson tends to hold both in frame so that we can see them interact, rather than cut back and forth with two separate shots over the actors’ shoulders. If the camera moves at all, it is slowly and on a dolly: there is nothing unsteady or hand-held about anything, certainly not the battle scenes, which are fi lmed with a steady solid focus on Gibson himself striding with face-paint through the smoke and carnage. Framing usually includes two characters in dialogue. The camera is mostly objective—even subjective effects such as young William seeing his dead father’s corpse speak platitudes are noted with a change in color saturation to signpost the shift. There are no special effects in Braveheart. The dialogue in Braveheart is corny and stilted in English: I

Dante Club Free Essays

The Dante Club begins with the murder of fictional Chief Justice Judge Healey, who had avoided taking a position to stop or support the escaped slaves of the South. Found by his chambermaid near a white flag atop a short wooden staff, Healey had been hit in the head and then left in his garden to be eaten alive by strategically placed maggots and stung by hornets. Holmes, who examines the body for the police, recognizes the correlation between the murder and the punishments seen in Dante’s Inferno. We will write a custom essay sample on Dante Club or any similar topic only for you Order Now Then Reverend Talbot, who was paid by the Harvard Corporation to write against Dante, was found dead in an underground cemetery, buried up to his waist upside down, his feet burnt. Members of the Dante Club, a group of poets translating The Divine Comedy from Italian into English, notice the parallels between the murders and the punishments detailed in Dante’s Inferno. The club, including Henry Wadsworth Longfellow, Oliver Wendell Holmes, Sr. , and James Russell Lowell, sets out to solve the murders, fearing that the truth will ruin Dante’s burgeoning reputation in America, thus making their translation a failure. Then, Phineas Jennison, both a wealthy contributor to the Harvard Corporation and friend to the translators (a â€Å"schismatic†), is sliced open exactly down the middle—all killed in extreme fashion and undeniable resemblance to the punishments of people in Dante’s Inferno. Eventually, the murderer is discovered to be a former Civil War Soldier Dan Teal, a man who worked at Ticknor and Fields. Driven partly mad by the trauma of his war experiences, Teal hears Dante Club member George Washington Greene giving sermons on Dante, and becomes convinced that Dante alone understood the need for perfect justice in the world. With protecting Dante as his sole motivation, Teal takes it upon himself to release Hell’s punishments as indicated by Dante, in order to purify the city. Teal finds each of his victims when learning of their involvement in the stopping of the translations, which become their respective sins. The club eventually tries to capture him, with the aid of Boston’s first African-American policeman Nicholas Rey, the only other person who saw the connection, while attempting to punish Harvard Treasurer Dr. Manning and Pliny Mead (â€Å"the traitors†). Mead was a student of the Dante course who helped betray his eacher by cooperating with Manning. He later fled when the club attempted to punish him for his involvement in stopping the translation of the Inferno. They later encounter him as he tries to round up the translators, to punish them for not embracing his â€Å"work. † Dr. Manning—saved by Longfellow, Holmes, Rey, Lowell, and Fields—realizes the situation as he recovered from his attempted punishment of being buried naked in ice. He sees Teal on the street with a gun to Longfellow, and Manning ends the murderer’s life, thus returning the city to normal. How to cite Dante Club, Papers

Why College free essay sample

I fell in love with college the minute I entered the 8th grade- the same moment I knew for certain I wanted to be involved with art for the rest of my life! I really want to attend college, but when I tell an older person that they ask: Why? Why college? A younger person or peer of mine when hearing that question thinks: What kind of question is that?! Why else would I want to go to college? College is opportunity! Although in truth it makes sense to understand why one wants to go to college. I want to move forward to college to further my education. I’d like to further my abilities in the arts – such things as creative writing, drawing, singing, playing guitar, acting, screenwriting and poetry! I want to major in Game Art and Animation this will give me the opportunity to develop characters and their stories- which I do now through drawing. We will write a custom essay sample on Why College or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I’d love to be as recognized in the game industry as Bill Gates is known in the computer world! I crave for a sort of busy life style. I always want to be occupied by something new, so Game Art won’t be the only thing people will know me for! All of the arts I’m indulged in are not just hobbies. I plan to make careers out of every single talent I have, developing each talent to the fullest! I think as I get older my curiosity expands to heights I’ve never thought possible! I remember being in the 3rd grade and my favorite teacher of all time-Mrs. Edwards- said certain things to us in Spanish. She would say things like â€Å"sientate por favor† and â€Å"Gracias†. I never understood why she did this, but now I do: She wanted to expand our little brains and show us that there was more to the world than â€Å"our hood† in Philadelphia PA. I thank her greatly for that! Back then I didn’t really care for anybody else’s culture, but now I’m teaching myself Japanese and learning Spanish! I’m now very interested in almost every language except English! Culture is a very important part of life and college will help me to explore different cultures to a deeper extent. College is also an opportunity to meet new people and go new places. I’m definitely looking forward to attending college outside of Philadelphia. I believe being in a different environment will inspire me to learn and create. I want to feel comfortable wherever I choose to go; surrounded by people who have hopes and dreams for their futures and even more individuals willing to help others accomplish dreams! I wish to inspire future generations just like Dr. Martin Luther King Jr., and President Barack Obama have! The next generation of kids with dreams will be the future, just as I am a part of the future today! I believe college is vital! I’d hate for anyone to be so stupid that they think they could get away with just a high school diploma- especially in our current economy! Completing any major goals will be hard if you’re flipping burgers somewhere- I’m not saying it’s impossible , but it is a lot harder than trying to make a living with a college degree! If someone goes to college they could end up in a lovely career! College is filled with hard working students and teachers that are very willing to help! I know college will take a lot of time and dedication, but I am ready to take it on as both a challenge and a fun experience! So college here I come!

Reasons behind Youths Engagement to Drug Abuse in the 21st Century

Question at Issue What are the reasons behind youths’ engagement in drug abuse in the 21st century?Advertising We will write a custom essay sample on Reasons behind Youth’s Engagement to Drug Abuse in the 21st Century specifically for you for only $16.05 $11/page Learn More Enthymeme Although youths in the 21st century engage in drug abuse due to several factors, it suffices to declare factors such as the rising unemployment status, peer pressure, and their hiked tendency to copy their parents’ behaviors as the principal drivers of drug abuse. However, one would wish to know why. Unemployment and Drug Abuse among Youths in the 21st Century Eighner’s words of people being satisfied with what they have and or letting go of what their financial ability cannot afford do not seem to apply in the life of youths in the 21st century. Youth joblessness has become a key issue in the 21st century. It has continued to have serious effects on development potential of young people. The increased rate of unemployment among young people encourages them to use drugs to change the way they feel or they way they perceive their incapacitated situation rather than accepting the situation and or using the right means of overcoming it. They have to carry on with offensive acts and prostitution to sustain themselves. Drug abuse has physical, mental, and social effects. Physical injury also results from accidents that youths encounter while they are drunk. Joblessness and poverty also make the youths resort to self-treatment following the evident absence of funds for appropriate therapeutic treatment. Morrel et al. confirm the existence of a â€Å"link between unemployment and increased drug, tobacco, and alcohol use† (237). Unemployment leads to stress, which makes youths use drugs hoping to feel better. However, on the contrary, they end up being drug addicts. Unemployment makes youths become vulnerable to drug abuse be cause they have a lot of free and idle time on their hands, which gives them the chances to involve themselves in socially deviant behaviors with drug abuse being one of those behaviors. Lack of employment is among the factors that influence their feeding habits and hence their health. In fact, Eighner has come in handy to address the issue of healthy eating habits that even the jobless youth should use (6). However, he also points out financial issues that arise because of lack of jobs that determine what people or rather youth will choose to consume (drugs) based on their little or no cash at all (7).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many youths who have no employment end up abusing drugs because they need to survive and or keep on pressing in this life. When youths are growing from being children to adults, they have a lot of hopes and aspirations, which fade off as time goes by as they involve in drug abuse as a way of forgetting their unemployment status. Moreover, congruent with Eighner’s words, a decent job can help add to habitable earnings, civilized shelter, and high-quality social sustenance, which can help promote health and wellbeing of the youths, help them recover from mental health problems, and avoid substance abuse-related harms (6). However, youths still abuse drugs despite some having good employment. In fact, Wells and Stacy say, â€Å"Finding meaningful employment will not solve all problems, but it’s a very important part of the bigger picture for many people† (164). Congruent with Curry’s Why We Work, it is possible for youths to experience stress to the extent of demanding ‘time offs’ (23) in their jobs. As a result, majority will use this opportunity to use stimulants as a way of relieving themselves from stress. Stimulants will make a youth forget his or her situation. On the other hand, depressa nts like prescription of sleeping pills can give the youth a good and extended night’s sleep, which is especially common to unemployed young people for they want to remain sleepy so that they do not think much of their situation. They prefer taking depressants to escape their problems. As they repeatedly take the pills, they end up being drug addicts. Research done by Florida found out, â€Å"states with higher unemployment rates do tend to have higher rates of drug use† (Wells and Stacy 163). Peer Pressure and Drug Abuse among Youths Peer pressure is among the strongest predictors of drug use during adolescence. Peers initiate youths into drugs, provide drugs, model drug- using behaviors, and shape attitude about drugs. Currently, youths are adopting a common lifestyle. Most adolescents are drained by this lifestyle not because they lack something essential in their lives like a job or because they have a genuine reason as to why they have adopted to that very lifesty le but because they want to fit into their peer group for acceptance. Peer pressure leads to the abuse of drugs by teenagers. Teens engage in drugs in order to rhyme with their peers. The extensive and continuous use of these drugs lands them to drug addiction. A drastic rise in drug abuse among teens in the 21st century has been noted following their parting with their parents to join their peers at school. On the contrary, Cisneros’ The Storyteller is an article that features the life of a young tutor who has been far from her parents for a while. Although Cisneros has peers in her workplace, she is an epitome of young people who choose to go against the norms to do what is right no matter the pressure (Cisneros 153) of experimenting things along with her peers.Advertising We will write a custom essay sample on Reasons behind Youth’s Engagement to Drug Abuse in the 21st Century specifically for you for only $16.05 $11/page Learn More Acc ording to Morrel et al., â€Å"teenagers seem to have more problems with peer pressure because they are just beginning to learn about whom they are and what their belief systems are† (240). Peer pressure stands out as among the principal causes that can drive the present-day knowledgeable youths towards drugs dependence. When educated youths are through with their studies, they start hunting jobs. Sometimes, the jobless time can extend due to rapid changes in the job market thus leading them to start experiencing headaches, depressions, and confusion. At this stage, the peers who seem to be helping them to overcome the situation lead the educated youths into the act of abusing drugs. By the time they realize they are abusing drugs, they already have reached the addiction stage. Peer pressure qualifies as one of the central roots of drug abuse among youths because many teenagers try drugs because they were given by their friends. Unfortunately, what people believe their peers want them to do is often the cause of what they actually do. Family Lifestyle and Drug Abuse among Youths The way family functions can have a strong impact on a teenager. Teenagers coming from families where there is minute parental management and attention have high chances of misusing drugs in relation to teens from homes with more parental participation. Teens who spent the better part of the day without their parents have high chances of participating in hazardous behaviors. Tough folk relations can help prevent drug abuse. Coming from a home that stresses on using of harmful substances has a tendency to make a young person perceive it as up to standard. Detrimental family pressure may be an aspect in a teen’s early drug testing. In fact, â€Å"Exposure to family members who reach for a substance to cure every pain of ailment can cause a teen to do the same† (239). Young people acquire many of their principles from parents and other mature influences. They often mi mic what they see. In addition, adolescents who have the perception that they are not close to or treasured by their parents are at a larger hazard because they have low self-esteem, which leads to depression and hence drug addiction. A teen may also engage in a drug abuse act when he or she comes from a family with poor familial factors like poor communication strategies between youths and their parents. Conclusion In conclusion, youths lie within a delicate age set, which is prone to many dangers especially drug abuse. The paper has discussed drug abuse as the main challenge facing youths in the 21st century. It has clearly described how youths engage in drug abusing activities. Three reasons behind this engagement have been addressed.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unemployment is one of the issues discussed in this paper whereby many unemployed persons engage in abusing drugs as a way of getting consolation. Peer pressure also plays a big role in the act of drug abuse among the youths. Lastly, family lifestyle has a major influence on teens and their likelihood of abusing drugs. Works Cited Curry, Andrew. Why We Work. London: Routledge, 2010. Print. Cisneros, Sandra. â€Å"The Storyteller.† The Oprah Magazine 10.3(2009): 153. Print. Eighner, Lars. â€Å"On Dumpster Diving.† The Threepenny Review 1.47(1991): 6-8. Print. Morrel, Stanley, Jack Taylor, and Kerr Bill. â€Å"Jobless. Unemployment and Young People’s Health.† Medical Journal of Australia 168.5(1998): 236-40. Print. Wells, Brian, and Barrie Stacy. â€Å"A Further Comparison of Cannabis (marijuana) Users and Non users.† British Journal of Addiction to Alcohol and Other Drugs  71.2(1976): 161-165. Print. This essay on Reasons behind Youth’s Engagement to Drug Abuse in the 21st Century was written and submitted by user Leandro Estes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay on Comparing brand Apple and brand Philips

Essay on Comparing brand Apple and brand Philips Essay on Comparing brand Apple and brand Philips Essay on Comparing brand Apple and brand PhilipsMarket and product research helps to assess the effectiveness of any business, as well as the effectiveness of product management practices. Product management provides opportunities to manage products so that they can be appealing to consumers. Brands are designed to handle a wide range of product management problems due to effective branding strategies (Fournier, 1998).   Besides, brands stand for the quality of products. In other words, brands guarantee a sign of approval that can be understood by consumers as the mark of safety. Effective branding strategies help to increase competitive advantage. The discussion of product management and branding may best be illustrated by comparing an iconic brand Apple, and another successful brand Philips. Both brands are well-known on the competitive market. Consumers respond to these brands in a positive way. Nevertheless, there are certain differences between these two branding efforts.Compa ring brand Apple and brand Philips  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparing two brands Apple and Philips, it is necessary to pay due attention to the branding and positioning strategies of both brands, discuss their brand personalities, the similarities and differences between the two branding efforts and discuss the lessons learnt from these cases. These issues can help to better understand the role of branding in product management.The branding and positioning strategies of Apple and PhilipsThe branding and positioning strategies of Apple and Philips have very much in common. Both Apple and Philips build loyalty, involving positive emotions. The Philips’ brand positioning is based on the idea that consumers have an opportunity to develop â€Å"a more comfortable and more straightforward relationship with technology and with Philips† (Brand repositioning and communications: A Philips case study, p.3). Actually, Philips offers an opportunity to deal with t echnology effectively because of simple solutions, although many consumers would agree that new technologies are rather complex. The Apple’s brand positioning is focused on quality. In general, the branding and positioning strategies of Apple and Philips are focused on leveraging the companies’ images internationally.The brand personalities of Apple and PhilipsBrand personality stands for a set of characteristics that are similar to human ones, but refer to brand attributes. The personality represents both Apple brand and Philips brand. Actually, brand personality has been specially developed to improve the appeal of the brand to consumers. The brand personality is constructed to highlight the brand’s character. Thus, consumers can think of Apple brand and Philips brand as if these are persons with certain characters. Apple’s brand personality is strong. Apple’s branding strategy is focused the emotions, therefore, the best way to represent Appleâ €™s brand personality is to highlight â€Å"lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology† (Apples Branding Strategy, para.2). Philips brand personality is powerful as it inspires consumers to make difference in their lives by means of Philips’ products. Both Apple and Philips have brand personalities that promote simplicity of using technology, removing any forms of complexity from their consumers’ lives.The similarities between the two branding efforts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many similarities between Apple’s branding efforts and Philips’ branding efforts. Both brands are based on mission and vision of their companies. The similarity is reflected in mission statements of the companies, which place emphasis on innovations.   Philips’ mission is â€Å"Improving people’s lives through meaningful innovationâ₠¬  (Philips, Official Website, 2014). Both companies pay due attention to the evaluation of their branding campaigns. Both companies have developed formative evaluation to assess the needs of consumers, process evaluation to improve branding strategy and outcome evaluation to assess the effectiveness of brand equity. Besides, Apple brand and Philips brand use branding as a communications strategy, presenting their products by means of effective branding campaigns. Both brands refer to the targeted audience and clearly define the benefits their offer to consumers.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, Apple brand and Philips brand have constructed effective brand loyalty, which has a strong impact on brand relationship quality. Consumers associate Apple products and Philips products with top quality and unique design. The brands’ strength has been evaluated by millions of consumers from all parts of the world. Both companies have developed effective brandin g strategies, which are focused on brand equity to expand the value of products. Apple brand and Philips brand help to certify the quality of products.The differences between the two branding efforts  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One can find certain differences between the two branding efforts. Apple brand is stronger than Philips brand because the Apple Company is focused on new innovative ideas, which affect Apple’s product strategy and branding strategy. Philips brand is less influential on the competitive market because of less intimate relations with the consumers of its products. Apple has developed the so-called sense of community among Apple products’ users. Philips is also successful on the market, but its strategic direction is weaker than that of Apple’s.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, there are differences between the brand positioning of Apple and Philips. The products offers by Apple are targeted to younger generation because of its modernity and innovation (e.g. iPad, iPhone, iMac, etc.), while Philips’ products are targeted to the general public (e.g. consumer electronics, electrical products, healthcare products, etc.).   As a result, brand positioning of Apple and Philips have different results. Philips’ products are made based on innovative technologies, but with different approach to consumers’ needs. Apple is focused on innovation. Philips is focused on what innovation does for its consumers.Lessons learnt from two cases: the case of brand Apple and the case of brand PhilipsIf I were a brand manager, I could learn much from these two cases. First, it becomes clear that if brand personality is strong, it provides certain principles that help to highlight the value of products on the competitive market. Second, it is necessary to pay due attention to brand positioning. Building brand awareness helps to establish brand position on the competitive market. Bran d positioning is a complex process that is oriented to consumers’ appeal. Brand positions can be changed to meet the needs of consumers. In other words, as a brand manager, I will place emphasis on repositioning of the brand. Undoubtedly, great brands have better brand positioning that is effectively executed for the targeted audience.Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, it is necessary to conclude that Apple brand and Philips brand have very much in common. However, there are certain differences between the two branding efforts. In fact, both brands are effective on the competitive market due to the effective branding strategies. Strong brand positioning of Apple provides massive opportunities to increase competitive advantage, while Philips brand positioning demonstrates more powerful elements to maintain competitive advantage. Nevertheless, both Apple and Philips have strong brand loyalty and brand personalities.

Basic Finance :: Business Finance Analysis

The main purpose of studying finance is to gain an understanding of the financial performance of a company, corporation or industry. By looking at a company's financial performance, decisions can be made about many things by many different players. Corporations are rated by different agencies that examine financial records and potential for growth. Fitch ratings are a good example of this. My employer has an A++ Fitch rating. This high rating allows a non-profit company to borrow money at lower interest rates. In a publicly held company, which is one that has shareholders, the main concern is to keep the shareholders happy. Shareholders infuse corporations they believe in (usually based on financial performance) with capital. When a company is considered a poor financial risk, the public will not be in a hurry to buy its stock. So who is affected by finance? Shareholders, as mentioned previously, are the focus in publicly traded companies. They are not the only people who think about financials, however. The CEO, CFO and any other "C" position have accountability to report to the board about the financial performance of the company. Management is responsible for creating and maintaining both capital and operational budgets. Employees are required to maintain certain standards of productivity. Customers are affected by finances as well. Consider gas prices, and how increased costs in production are passed on to the consumer. When looking at a company's finances, there are essentially four items to consider: the income statement, the price earnings ratio, the balance sheet, and the statement of cash flows, (Block, 2005). The income statement is a tool used to measure profitability over a given period of time, i.e. quarterly, annual. The income statement evaluates the cost of producing goods or services and the money that was made as a result of selling those goods/services. Gross profit and net earnings are two key features to look at. The price earnings ratio measures the relative valuation of earnings, (Block, 2005). This is a way of looking at how your company's stock earnings compare to other companies both within and outside your industry. This ratio is affected by many variables like marketability, sales growth, and the debt-equity structure of a company.

Day Hall Construction Article Example | Topics and Well Written Essays - 500 words

Day Hall Construction - Article Example After consulting with FixIt Zone manager, JD Tessier, we have arrived at three viable options for the renovation of Day Hall. Our first option is to implement a renovated bathroom area with individual bathrooms doors, with fully renovated bathroom equipment (toilets, showers, sinks, etc.). Our second option is to create renovated, semi-private bathrooms, which will emphasize on increased privacy through increased dividers between showers and sinks. Our last option, which is also the cheapest, is to replace the existing bathroom parts of Day Hall, for many of the showers and sinks are functional. In evaluating our three options, we performed thorough research by distributing the student survey, consulting with JD Tessier, and communicating with the Residence Director of Day Hall, David Grimes, and Office of Residence Life Director Terra Peckskamp, our client, via email. To supplement our findings, we based our recommendation off of 1) Availability of manpower, 2) Cost of renovation, 3) Adaptability to the new bathroom style, 4) Consistency to the goals of the organization, and 5) Implementation period. In evaluating the criteria, our consulting group came to the conclusion that Option 1 aligns most with our criteria and our client’s values. We recommend that Day Hall proceeds with implementing individual bathroom areas, to enhance student satisfaction and the ease of transition. Constructed in 1958, Day Hall at Syracuse University houses approximately 607 students and 14 resident advisors. Together, there are 16 communal bathrooms shared by the 8 floors of residents in Day Hall, which has affected the cleanliness and the lack of working parts in bathrooms.  

Ecology - Life Without The Sun Case Analysis Research Paper

Ecology - Life Without The Sun Case Analysis - Research Paper Example Hydrothermal vents facilitate chemical processes that make possible the formation of several valuable mineral deposits and extreme heat down there serves as an alternative resource for electricity production. This new discovery has attracted the attention of humankind to these sites. It is not an unknown phenomenon that activities of humans continue to directly or indirectly affect the environment. Just like the depletion of the Ozone layer through harmful industrial and other activities, disturbance of aquatic life through mining, and decrease of depths of streams due to sediment formation leading to floods; this new development presents another disturbing prospect of being a danger to ecology and environment. The harsh reality that surfaces is that mining these vents for energy sources remains to be highly disruptive to the ecosystems that depend on it. The case study points out that the only source of energy for the species in this dark environment is through the extreme temperatu res produced by the vents. Bruce Marshall uncovers the ugly truth by saying that â€Å"if a vent is capped and the supply of heat and nutrients to the surrounding community is cut off, it will die† (Kraemer, 2009). Moreover, sediment plume and dissolution of heavy metals into the water and food chains will contaminate filter-feeding marine organisms and eventually lead to mortality of these species. Biologists are underlining recent findings for the protection of these species. Biologist Lauren Mullineaux explains one such research by stating that the focus can be put to facilitate the larvae from the vent animals as it can travel very far and assists in establishment of new colonies of life. Other scientific plans that can be adopted to protect the eco-systems is to establish temporary refuge away from the mining sites where the species could be assisted to relocate and to install appropriate artificial substrates so

Angelas Ashes Comparative Commentary Essay Example for Free

Angelas Ashes Comparative Commentary Essay Although these two passages taken from the memoirs; Angelas Ashes by Frank McCourt and Catcher in the Rye by J. D. Sallinger, are similar to each other in some aspects, such as mood, perceptions and attitudes towards death etc., their society, culture, and their ages make the contrast between their styles. In the passage from Catcher in the Rye, we see the 17-years-old Holden going to his brother Allies grave. From his comments about his brothers death, we start to interpret his immature and irreverent character. I know its only his body and all thats in the cemetery, and his souls in Heaven and all that crap On the other hand, just like Frank McCourts, Holdens anger, sadness and resentment is seen by his mood and tone. The 5-years-old little Frankie is already witness to his sister Margarets death, and now he losts his little brother Oliver. In this scene, where Oliver is buried in the graveyard, Frankie tries to understand the things around him with his childish curiosity and responses. I did not want to leave Oliver with them. I threw a rock at a jackdaw that waddled over toward Olivers grave. Nevertheless, although his age, Holdens inability to come to terms with his brothers death makes him angry and resentful. All the visitors could get in their cars and turn on their radios and all and then go someplace nice for dinner everybody except Allie. I couldnt stand it. There are some hints in the passages which suggest about the culture, societies and time the two memoirs took place. Holden says the visitors could get in their cars and turn on their radios and all and then go someplace nice for dinner, whereas Frankie says we rode to the hospital in a carriage with a horse and My mother and Aunt Aggie cried, Grandma looked angry, Dad, Uncle Pa Keating, and Uncle Pat Sheehan looked sad but did not cry and I thought that if youre a mean you can cry only when you have the black stuff that is called the pint. The carriage with a horse and the people running like hell over to their cars and turn on their radios show us that the scene from Angelas Ashes took place many years before Catcher in the Rye. Moreover, with Frankies childish comment about his family, the men in his family appear as drinkers; this suggests about the Irish culture which all men are drinkers. The same comment also clearly shows us the difference between women and men in their culture. We also see that the two characters families and societies are Christian, and believe in the life after death. Holden says I know its only his body and all thats in the cemetery, and his souls in Heaven and all that crap, but I couldnt stand it anyway. On the other hand Frankie explains, Dad said I shouldnt throw rocks at jackdaws, they might be somebodys soul. I didnt know what a soul was but I didnt ask him because I didnt care. Their perception towards religion is the same; they both believe in what is taught to them, but in both cases the characters sadness and anger are much greater then their religion now, when they lost their brothers whom they love and were connected so much. I wish he wasnt there. You didnt know him. If youd known him, youd know what I mean. Oliver was dead and I hated jackdaws. Both Frankie and Holden are alone with their thoughts and feelings; they cannot share them with anyone. Holden is too immature and powerless to face his brothers death and Frankies parents wouldnt answer his question marks about death. The two narrative characters cannot talk about or express their sorrow, they have to keep it inside and divert it into anger and hate of other things or people around them. Id be a man someday and Id come with a bag of rocks and Id leave the graveyard littered with dead jackdaws. All the visitors in the cemetery started running like hell over to their cars. Thats what nearly drove me crazy. Hence the two characters need to heal theirselves by something else; writing.

Scarlet Letter Essay -- essays research papers

Power of Sin   Ã‚  Ã‚  Ã‚  Ã‚   In â€Å"The Scarlet Letter† Nathaniel Hawthorne presents three main characters that commit evil and sinful acts, where each act is at a different degree of sinfulness. These three sinners (in the eyes of the Puritan community) are: the beautiful Hester Prynne, the esteemed Reverend Dimmesdale, and the cold-hearted doctor Roger Chillingworth. Hawthorn believes that evil is the nature of man but that there are different magnitudes of evil- some choose to fight it, like Hester, and some choose to give in, like Chillingworth.   Ã‚  Ã‚  Ã‚  Ã‚  Hester Prynn, a strong willed and brave women, in respect to the two additional people, has committed the least amount of sin in the novel. However, in the eyes of the Puritan community, she has committed one of the worst possible sins that can be imagined: adultery. Though, in their eyes, she is horrendously corrupt, it is not her fault in fact; Hester is the victim of her husband, Roger Chillingworth’s stupidity by sending her to New England by herself, while he remained in Europe. She is also a victim of fate- when Chillingworth is captured by the Indians when he arrives in North America, Hester has no way of knowing if he is alive or dead. But in fact, she still goes against the strict Puritan rules, and breaks commandment seven, which was often punished by death.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur Dimmesdale, a strong pillar of the community, and a very devoted Puritan, goes a lit...

Brand Loyalty

Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as â€Å"the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of brand loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth: brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands – which they might not have tried otherwise – thus expanding a business’ market and increasing its profits.Since brand loyalty can play a significant role in a business’ performance, it is important that ma rketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Park’s (2009), satisfaction can be achieved through a â€Å"rich employee-related customer orientation†. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers’ satisfaction and brand loyalty.The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Mart’s entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand lo yalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers; otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) – both of these factors, when implemented together, will provide the best chances of increasing consumers’ loyalty towards the firm or brand.The authors go on to discuss one of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as â€Å"negative expectation disconfirmation†, which are listed here: avoid raising consumers’ expectations beyond the level at which the firm can consistently deliver; focus on what the customer wants and expects rather than the firm’s production constraints; respect price sensitivity, as some people feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content: interact; be helpful; make your fans the stars; offer perks; be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators create posts every one or two days for people who have â€Å"liked† the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page.Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have â€Å"liked† the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed successful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish t o be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brand’s values through frequent interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firm’s market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantage: brand image is somethin g that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, < http://www. businessdictionary. com/definition/brand-loyalty. html> Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, up dated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136 Brand Loyalty Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as â€Å"the extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (Business Dictionary, 2012) An expression of brand loyalty from consumers can help companies to experience significant growth not only through repeat purchases, but also word-of-mouth: brand-loyal consumers who talk among their peers about their purchasing behaviour may talk positively about the brand they like, which allows these consumers to try these recommended brands – which they might not have tried otherwise – thus expanding a business’ market and increasing its profits.Since brand loyalty can play a significant role in a business’ performance, it is important that ma rketers understand the different factors that lead to consumers showing brand loyalty. One of the main contributing factors to brand loyalty is satisfaction. According to Ha, Janda and Park’s (2009), satisfaction can be achieved through a â€Å"rich employee-related customer orientation†. In addition, the perceived quality of the product on offer was found to have a positive effect on South Korean consumers’ satisfaction and brand loyalty.The need for a high level of customer orientation is further discussed and confirmed by Lee, Knight and Kim (2008), who commented that a consumer-oriented approach was crucial in market strategies to appeal to Korean consumers. In addition, the authors gave the example of Wal-Mart’s entry into the Korean market to demonstrate the need for foreign companies to adapt their strategies in order to successfully appeal and cater to Korean consumers. Yoon and Kim (2000) provide two more contributing factors to building brand lo yalty among consumers.Going on the fact that repurchasing is a part of the definition of brand loyalty, the authors suggest that a firm needs to either improve the overall impression that its firm or brand gives its consumers; otherwise, the firm must provide an incentive for repurchasing (e. g. coupons or special offers and discounts) – both of these factors, when implemented together, will provide the best chances of increasing consumers’ loyalty towards the firm or brand.The authors go on to discuss one of the important findings of their research which shows why consumers choose not to be loyal to a brand and thus switch to another. They argue that firms need to minimise or remove the factors they found that lead to what is described as â€Å"negative expectation disconfirmation†, which are listed here: avoid raising consumers’ expectations beyond the level at which the firm can consistently deliver; focus on what the customer wants and expects rather than the firm’s production constraints; respect price sensitivity, as some people feel their loyalty is exploited as prices increase.If a firm were to implement these changes in order to seek an attitude of customer orientation and improve their corporate image, how would they go about it? One of the ways this is being done nowadays more than ever is through the use of social media. Kabani (2012), CEO of The Marketing Zen Group, posted an article with the following tips for making loyal customers through the creation of social media content: interact; be helpful; make your fans the stars; offer perks; be transparent.Taking the example of the whiskey brand, Johnnie Walker, it can be seen how these tips work for an established brand to retain customers and make them loyal to the brand. Johnnie Walker, a brand which boasts international success based on a long history of creating quality whiskey blends (John Walker & Sons, 2012), has set up Johnnie Walker Facebook pages for all the major markets it caters to. Looking at the Johnnie Walker Singapore Facebook page, it can be seen that all the tips recommended by Kabani are implemented in some way.The page administrators create posts every one or two days for people who have â€Å"liked† the page to look at, share with friends and comment on. These posts are not just about Johnnie Walker whiskey products, but also sporting events (Johnnie Walker is a sponsor of the McLaren-Mercedes team in the Formula 1) and interesting facts relating to distinguished people or events. Helpful posts, such as exclusive recipes for preparing seasonal cocktails with Johnnie Walker products, are shared on this page.Johnnie Walker makes its fans the stars through competitions to win a place at the Circuit Lounge, which is the party held during the Singapore Formula 1 Grand Prix, where Johnnie Walker selects people from its list of people who have â€Å"liked† the page, to receive guest passes for the exclusive party. The names of the winners are then posted on the page. At other times, content shared by fans will be shared and re-posted by the page administrators. Besides the exclusive party invitations, Johnnie Walker posts sneak previews of new limited edition product releases or information on upcoming events related to the brand.Finally, whenever fans have questions about products or events and are awaiting responses, the page administrators promptly reply to inform them of the situation (e. g. why a letter has yet to be received). This method of interacting with consumers can be deemed successful for building brand loyalty as so many fans have posted comments about how much they love the brand and enjoy it for the special occasions in their lives (Johnnie Walker Singapore, 2012). Recommendations for Marketing ManagersIn relation to brand loyalty, a firm wishing to enter the South Korean market must keep in mind the necessity of creating a brand image that is consistent with how they wish t o be perceived, the level of service the firm can deliver consistently, and being truly customer-oriented. When South Korean consumers are satisfied with a product provided through customer-oriented service, then these consumers are more likely to show loyalty towards a brand, leading to repeat purchases, which benefits firms through increased market share and profits.Establishing brand loyalty among consumers is feasible through the creation of interesting, informative, helpful and customer-oriented social media content. A successful portrayal of the brand’s values through frequent interaction with consumers is essential to getting consumers not only to learn more about the brand, but sharing this knowledge with their peers, which leads to increased and repeated purchases. This also contributes to an increase in a firm’s market share and profits.The important thing to recognise is that building brand loyalty gives firms a competitive advantage: brand image is somethin g that is unique to each firm, and as such, it can prove to make the difference when a consumer needs to make a purchasing decision between two brands of a similar product. When the brand image of the firm entering the South Korean market shows a strong sense of customer-orientation and consistent delivery of expectations, its chances of succeeding in the market will be higher than those firms who fail to recognise how important customer-orientation is to South Korean consumers.Bibliography Business Dictionary, 2012. What is brand loyalty? Business Dictionary, published 2012, < http://www. businessdictionary. com/definition/brand-loyalty. html> Ha, H. Y. , Janda, S. , Park, S. K. , 2009. Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea, International Marketing Review, Vol. 26, no. 2, pp. 198-220 John Walker & Sons, 2012. Our Labels. Johnnie Walker, published 2012, Johnnie Walker Singapore, 2012. Johnnie Walker Singapore, Facebook, up dated 11 October 2012,Kabani, S. , 2012. How to build brand loyalty through social media, The Business Journals, published 24 August 2012, Lee, M. Y. , Knight, D. , Kim, Y. K. , 2008. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan, Journal of Product & Brand Management, Vol. 17, no. 3, pp. 163-174 Yoon, S. J. , Kim, J. H. , 2000. An empirical validation of a loyalty model based on expectation disconfirmation, Journal of Consumer Marketing, Vol. 17, no. 2, pp. 120-136

How does Miller portray Proctor in this extract? Essay

The opening stage directions from this extract immediately show the mood of the play, and the extreme tension that the characters are under, â€Å"It is as though they are stood in a spinning world. It is beyond sorrow, above it.† This shows us that the play has reached the moment of crisis, and that the situation is now totally out of control. The metaphorical language Miller uses here emphasises the tension, and the huge emotion of the moment. The first speech in the extract is a conversation between Proctor and his wife. The speech has a superficial tension to it, as they discuss Elizabeth’s pregnancy, although from this tension we can see that there is an underlying intimacy. Miller achieves this effect by using short sentences and responses such as â€Å"The child?† and â€Å"It grows.† This emphasises the tension between the two although the topic is one of unity showing their intimacy. While Elizabeth is talking to her husband she is desperately trying to hold back the emotion that she is actually feeling. This can be seen as when asked whether she has seen her children she replies, â€Å"I have not. She catches a weakening in herself and downs it.† She is being non-committal towards Proctor in order to retain her nobility and not break down. Here Miller is emphasising Elizabeth’s goodness and dignity, and highlighting the gulf that Proctor sees between their moral standing. He does this as Proctor in this bit of dialogue is seeking Elizabeth’s approval so that he feels she has forgiven him for his adultery, and therefore be free to forgive himself. In response to this statement by Elizabeth Procter says, â€Å"You are a- marvel, Elizabeth.† His short dialogue and pause in mid sentence shows the nervousness he is feeling at trying to come to terms with the â€Å"spinning world† in which he finds himself, and also emphasises the respect that he has for his wife. As Proctor admits that he has been tortured Miller writes â€Å"Pause. She will not let herself be drowned in the sea which threatens her.† The metaphorical imagery he uses here conveys the great emotion that they are both feeling for one another, yet are not able to express due to their history. The lack of adjectives and sparseness of language shows the discomfort they are feeling in the situation. The dialogue finally changes from being sparse and brief when Rebecca’s fate is mentioned. As Proctor asks about her, Elizabeth replies â€Å"Not Rebecca. She is one foot in heaven now; naught may hurt her more.† The detail Miller goes into, the elaboration on Rebecca’s name, and the imagery of â€Å"one foot in Heaven† shows the importance to the audience of Proctor and Elizabeth’s respect for Rebecca. The dialogue then quickly retracts to the sparseness of the earlier piece as Elizabeth simply says, â€Å"Giles is dead.† The numbness of her emotion in this very factual sentence shows us that Death has become normality to her, and that she has to remain emotionally detached to avoid breaking down. Miller uses this to build the tension and emotion of his play to a climax, as Proctor decides what to do. The background for Proctor’s announcement to his wife that he is considering confessing is the sentence by Elizabeth â€Å"Aye he were a fearsome man, Giles Corey.† This image of physical strength contrasts with Proctor’s apparent weakness as he admits that â€Å"I have been thinking I would confess to them, Elizabeth.† Miller uses this to steer the audience into believing that this is a dishonourable path to take, and emphasises the enormity of the decision that he has to face. In reply to this, Elizabeth says, â€Å"I cannot judge you, John.† Elizabeth now has an air of tenderness towards Proctor, which contrasts with her earlier coldness. The stage directions Miller uses for Proctor’s next speech are â€Å"simply- a pure question.† The lack of anger, guilt or implicit judgement here shows that the couple now have a sense of unity, and that past problems are now forgotten. In this moment of great emotion and mental turmoil, Proctor a nd Elizabeth are brought together. Miller again steers the audience to see that Proctor will not confess when he gives the directions â€Å"pauses, then with a flailing of hope†. We are now led to believe that Proctor will be unable to bring himself to confess as he can see that it is morally incorrect behaviour. In the next speech by Proctor where he says, â€Å"I cannot mount the gibbet like a saint. It is fraud. I am not that man. She is silent. My honesty is broke Elizabeth; I am no good man.† Here Miller portrays Proctor as not being afraid of death, but that he does not feel that he is worthy to die alongside the likes of Rebecca as he is a sinful man. He is also slightly seeking justification to live. Throughout this extract it is clear that Miller is judging himself and here he is still under the impression that he is not worthy of greatness, although he is not sure as he is mentally battling with himself to come to some sort of conclusion.

MASS CUSTOMIZATION AND ONE-ON-ONE MARKETING essays

MASS CUSTOMIZATION AND ONE-ON-ONE MARKETING essays The Internet supports mass customization and one-on-one marketing as Mass customization - The capacity of the Internet is found in the use of information technology (IT), data storage and data processing instead of the traditional approach of relying on physical location and employees. Both products and services can be customized to meet specific individual needs at leves that could not be accomplished without these benefits of IT. Dell sells computers by allowing customers to select components according to individual needs. Instead of simply accepting what the manufacturer includes in the package, Dell's approach allows consumers to select their own components, and Dell builds-to-suit. The use of technology allows this mass customization to be offered in a cost-effective manner. Many other mass customization services exist on the Internet, such as news services, home-page customization and floral purchases, by allowing consumers to select options that meet personals preferences. One-on-one marketing - The Internet facilitates direct marketing because personal data can be collected and stored from both existing and potential consumers. Data collection is achieved through simple data-gathering methods such as when consumers place orders, visit websites, enter contests or request information. Key demographic information (name, address, sex, age, education, income) and other relevant data (interests, intents, willingness to receive additional information) is collected and stored. This data can be retrieved and used to tailor marketing campaigns to persons found within the database by sorting relevant fields to match targeted consumer profiles. The data to support this type of targeted marketing is ...

Overview of Risk and Quality Management in Health Care Assignment

Overview of Risk and Quality Management in Health Care - Assignment Example and improvements, as leaders are always at the core of the entire health service for long times with assistance from clinicians and other medical practitioners. Leaders in charge of quality and safety in the health care sector have broad knowledge of health care compared to managers and other leaders handling other aspects of management. Comprehending the health service describes the expansive knowledge as it entails the bigger picture of health care besides the international and local quality and safety context. Leaders shape the culture by participating in quality and safety seminars and other related activities. In the process, they encourage others to take part via efficient means of communication, acting as role models through demonstrations, and recognising developments and achievements where it happens among the team members. Specifically, leadership and governance plays a critical role in improving practices in the clinical section, every day care practices, decision making in the clinic, and the operations on the patient on the bedside. Leadership offers direction where decisions determine the quality and safety of health care. Leadership and governance guides the participation of other stakeholders in identifying quality and safety agenda as it takes the responsibility of leading the execution of set agenda. Quality management and risk management are different but relate very closely. Risk management constitutes identification, prioritising, addressing, and minimising the likely sources of failure to attain set targets. Analysis of stakeholders is a process applied during identification and evaluation of the influence and significance of vital groups of people, people, and institutions with important influence of success in provision of

2 Essay Example | Topics and Well Written Essays - 1000 words - 3

2 - Essay Example equal to capital and liabilities because when a person or an entity start their business, they inject the capital which can be in form of cash or other assets therefore at the beginning of the entity all there is are assets and capital. When the company expands it purchases goods or offers services which give rise to further assets and further liabilities as loans are acquired and credit is obtained out of that same capital. Some amount is also generated as profit for their business. Therefore, all the transactions of the entity take place through the same capital and the assets of the company must always equal their liabilities and capital. The statement of financial position gives the position of the company at a given moment of time where it provides the description of company’s assets, liabilities and equity from its establishment to that particular date, while the Income statement provides the details of all the income and expenditure activities during the year as at the date of balance sheet. In a nut shell, the financial position is the standing at that date while the Income statement is the movement during the period which is why the dates begin with ‘as at’ and ‘year ended’ respectively. The figure of net cash flow will mostly be different from that of net profit because the cash flows of the company are purely due to the monetary items such as sale, purchase, monetary income of dividend and interest, monetary expenses of salaries and rent etc. These expenses are purely of monetary nature while the net profits of the company not only involve these monetary items but also involve non cash items such as depreciation, fair value, amortization etc therefore normally cash and cash equivalents of the company are usually not equal to their net profit. Certain expenses are not affected by the cash flows of the company as it does not involve cash dealing on the time of the transaction. These expenses or income do not affect the cash flows because